In the past few months, Warner Bros Discovery has implemented several changes due to their limited budget and desire to gain more subscribers to their streaming services.
Both Discovery+ and HBO Max have had good viewership with House of the Dragon and The White Lotus at the top of the list. According to CNBC, Warner Bros Discovery will be merging the two streaming services, Discovery+ and HBO Max, into one platform, now named “Max.”
It appears that Warner Bros Discovery is leaning towards changing the name of their subscription streaming service to “Max,” however, this is not a definite yet.
Keeping the HBO Max platform name in play is meant to avoid causing confusion for viewers, as the service‘s content will be altered even though its name remains the same. The new platform will include shows, specials, and movies from both HBO Max and Discovery+.
In the past several months, Warner Bros Discovery has been going through a transformation in terms of the titles available on its platforms Discovery+ and HBO Max.
This shift has come after the company has been trying to recover from a damaged reputation. The anticipated movie Batgirl was canceled, even though it was close to completion, and rumors of financial issues have been circulating since then.
As a result, David Zaslav, the Chief Executive Officer, has taken away multiple TV series from HBO Max, as well as cutting back on spending for original programming, which has had an effect on channels like CNN and children’s shows.